Help PhishTrainer: campaigns
Read and export the results
On this page
Where to find the results
| View | How to open it |
|---|---|
| Dashboard | PhishTrainer menu, Dashboard. All campaigns of the organization. |
| Results of a campaign | Campaigns, chart icon of the campaign (not shown for a draft). Also from the Campaign information table of the dashboard. |
| Statistics of a group | Target groups, Details link below the group. |
| Statistics of a person | Targets, eye icon of the person. Also from the Results by member table of a group. |
The dashboard and the results of a campaign are visible to all PhishTrainer roles with extranet access. Group and person statistics, the suspicious emails block and the actions on a campaign (close, anonymize, delete, record a report) are reserved for the Supervisor and Administrator roles.
What each indicator measures
The same indicators appear in every view:
| Indicator | What it measures |
|---|---|
| Planned / Total | Number of planned targets: one per person and per campaign. |
| Sent | Emails actually sent to targets. |
| Not sent | Sends in error or not delivered. |
| Opened | Targets whose mail client loaded the tracking image of the email. Measured only if the Track email image loading? option is enabled in the campaign. |
| Clicked | Targets who opened the landing page through the link in the email. |
| Phished | Targets who submitted the landing page form. |
| Reported | Targets who reported the simulation email through a reporting source (Outlook or Gmail add-in, for example), or whose report you recorded manually. |
Each indicator counts a target at most once per campaign: a person who clicks three times counts as one click. The indicators are independent: a target can be counted as Clicked without being counted as Opened, for example if their mail client blocks images.
How percentages are calculated
The displayed percentage does not have the same base in every view:
| View | Base of the percentage |
|---|---|
| Dashboard: key figures | Number of targets concerned divided by the number of planned targets of all campaigns, rounded to the nearest whole number. |
| Charts of the dashboard and of a campaign | Number of targets concerned divided by the number of planned targets, rounded down. Planned is always 100%. |
| Statistics of a group or a person | Number of emails concerned divided by the number of emails sent, rounded to two decimals. |
The dashboard
The Dashboard brings together all campaigns of the organization. It appears as soon as a campaign exists:
- Targeted members: distinct people in your target groups.
- Emails opened, Links clicked and Data submitted: number of targets, followed by the percentage.
- Sending statistics and Campaign results: radial charts of the indicators; hover over a bar to read its definition.
- Campaign information: one row per campaign with Total, Sent, Opened, Clicked, Phished, Reported (as numbers) and the status. The chart icon opens the campaign results.
- Locations: map of where openings, clicks, submissions and reports came from, derived from the IP address.
PhishTrainer score
When data is available, a PhishTrainer Score card shows a score out of 1000: "Overall score for your organization, across all campaigns". A score is also shown for each group and each person (Score column of the Targets list). This guide does not detail how it is calculated.
Suspicious emails of the last 30 days
For supervisors and administrators, the Suspicious emails (last 30 days) block summarizes the reports received: Reported emails, To analyze, share of PhishTrainer simulations, Analysis result, Reported as and Top sender domains (phishing and spam). The View suspicious emails button opens report triage.
The results of a campaign
The results page fills in during sending and remains available after closing. From top to bottom:
- Configurations: type, targeted groups (with their number of targets), phishing email, landing page, domain, sending profile, link format, best practice page, launch dates and whether the image tracker is enabled.
- Sending statistics (Planned, Sent, Not sent) and Phishing results (Reported, Opened, Clicked, Phished), with the number and the percentage.
- Statistics by groups / departments: the same counters for each group of the campaign, as numbers.
- Target details: one row per target with Scheduled for, Email, First name, Last name, the send status (Scheduled, Sent, Error, Retry) and the most serious action (Phished, otherwise Clicked, otherwise Opened), plus Reported where applicable. The table can be sorted by column.
- Locations: map of where the actions took place.
- Phishing Content and Destination page: previews of the email and the page in their current version, which may differ from the version sent if they have been changed since.
Target details
The details show the timeline of each send.
- In Target details, click the chart icon of the row. The Target details window opens.
- Read the dated events (Scheduled send, Email sent, Email opened, Link clicked, Data submitted, Email reported, Send error). Depending on the case, each event shows IP address, Country, Region, Language and Browser.
- If the target reported the email to you by another means (phone, email to support), click Reported as Phishing and confirm: the report is counted. The button disappears when a report already exists.
For a Data submitted event, the box "Beware of compromised data!" lists the values entered if the campaign saves forms. Password fields appear only if saving them was enabled. Treat this information as confidential.
Actions on the campaign
| Button | Effect |
|---|---|
| Campaign completed | Closes the campaign: pending sends are stopped and the campaign is archived (status Completed). Statistics and results remain available. |
| Anonymize data | Offered only for a completed campaign that is not yet anonymized. Permanently deletes the targets' personal data (names, emails, numbers); only aggregated statistics are kept. Cannot be undone. |
| Delete campaign | Deletes the campaign with all its statistics and data. Cannot be undone. |
| Export CSV and Print | See the "Export and print" section. |
Results by group
The Group statistics page adds up the results of the group members across all campaigns:
- Targets (distinct members of the group) and Campaigns (campaigns that targeted this group).
- Click rate and Phished rate, then Rate details: sent, opened, clicked, phished and reported, each with its number and its percentage of emails sent.
- Results by member: Sent, Click rate and Phished rate of each member; the eye icon opens their statistics. Rates are shown in green up to 15%, orange up to 30%, red above.
The statistics of a group cover its current members and count all sends they received, including from campaigns that targeted another group. After a change in membership, they may therefore no longer match the figures of a past campaign.
Results by person
The Targets list shows each person's Score, Sent, Click rate and Phished rate. The Member statistics page details:
- Sent: total simulation emails sent to the person.
- Open rate, Click rate, Phished rate, then in the rate details the reported share, each with the matching number, relative to the emails sent.
For a campaign created with Anonymize campaign results?, the target list and the campaign export show no address, name or position. Follow your internal policy and data protection law before using named results.
Export and print
CSV export of a campaign
On the results page, Export CSV downloads a CSV file (semicolon separator, UTF-8 encoding) with one row per event of each send. Dates are in Swiss time. Columns, in order:
The EventStatus column contains the event code, for example target_sent, target_open, target_click, target_submitdata or target_report. For an anonymized campaign, the identity columns are empty. If your organization encrypts its data on the client side, the file is built by your browser, which must have access to your vault.
CSV export exists only for a campaign. Group and person statistics cannot be exported as CSV.
Printable report (PDF)
- On the results page of a campaign, click Print. A report opens in a new tab: indicators, charts, configuration, results by group, target list and previews.
- Click Print in the report toolbar.
- In the browser's print window, choose a printer or save as PDF.
The Group statistics page offers the same kind of report with the Report button: indicators, rate details and results by member.
Interpret the results
- The number of clicks and phished targets shows where awareness work is needed first.
- Clear gaps between groups justify targeted training.
- Compare successive campaigns of similar difficulty to follow changes in behavior.
- A high number of reports is a good sign: employees spot the email and raise the alert.
A simulation is for training and improvement, not for sanctions. Prefer sharing aggregated results.
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